MultiChoice Ghana rejects Sam George’s Call to cut DStv Price

MultiChoice Ghana has pushed back against calls by the Minister of Communications, Digital Technology and Innovation, Mr. Samuel Nartey George, for a reduction in DStv subscription fees, describing the minister’s recent remarks as “regrettable” and not reflective of ongoing engagements.

In a statement issued on Sunday, August 3, the company expressed disappointment over the Minister’s public position, stating that it had been in good-faith discussions with both the Minister and the National Communications Authority (NCA) to address concerns about subscription pricing. MultiChoice revealed that it has proposed an alternative engagement avenue aimed at resolving the matter.

According to the media statement, released by MultiChoice, it is regrettable that the Honourable Minister has taken this stance, notwithstanding it’s ongoing endeavours to engage candidly and in good faith,

The pay-TV operator, which has served the Ghanaian market for more than three decades, defended its pricing model, stating that it strives to keep subscription fees as low as possible without compromising on service quality and consumer choice.

“We are mindful of the dire implications that an impasse may have on you and your livelihoods,” the statement noted, referencing the potential fallout for employees, dealers, installers, and other local partners should a forced pricing shift disrupt operations.

MultiChoice also addressed recent commentary suggesting that the appreciation of the Ghana cedi should translate into lower prices. While acknowledging the cedi’s recent gains, the company dismissed the idea that this alone makes a price reduction feasible.

“It is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the company asserted, adding that such a move could undermine the sustainability of its services in Ghana’s challenging macroeconomic environment.

The company reaffirmed its commitment to operating within the legal framework of Ghana, promising continued cooperation with regulatory bodies and a constructive approach to engagement with the Ministry.

“We trust that the authorities will do likewise,” the statement concluded.