MTN Ghana’s ‘Adwumapa’ bundle puts digital tools, insurance, and healthcare in the hands of women entrepreneurs
When a product is designed by women for women, the result tends to look different from what a boardroom might otherwise produce. MTN Ghana’s Adwumapa bundle, unveiled at the 8th National Women’s Summit and Expo 2026 in Accra, is a case in point: a mobile connectivity solution that goes well beyond talk time and data to address the layered, complex realities of running a business while managing a household, staying healthy, and keeping costs under control.
The summit, held at The Palms Convention Centre as part of International Women’s Day celebrations and organised by Charterhouse Productions in partnership with Geisha and MTN Ghana, brought together women entrepreneurs, industry leaders, and business experts for a day of panel discussions, mentorship sessions, exhibitions, and capacity-building activities. It provided the ideal setting for MTN to present a product it says was built from close observation of how women entrepreneurs actually live and work.
Josephine Nana Ama Asante, Product Lead for the Adwumapa bundle at MTN Ghana, explained the thinking behind its development, a process grounded in watching rather than assuming.
“Women are constantly balancing multiple responsibilities, from running businesses to managing their families. Adwumapa was designed to support them with the digital tools they need to grow their businesses without adding to their burden,” she said.
At its core, the bundle offers affordable voice, data, and SMS packages on flexible weekly and monthly subscription terms, giving women business owners the connectivity they need to engage customers, suppliers, and partners without locking them into rigid payment structures that don’t reflect the cash flow realities of small enterprise.
But the Adwumapa bundle’s most distinctive features are the ones that extend beyond telecommunications. Subscribers gain access to a doctor-on-call service, enabling them to consult medical professionals from their homes or workplaces, a practical recognition that a sick entrepreneur who cannot leave her stall or shop to visit a clinic faces a choice no one should have to make between their health and their livelihood.
The insurance component, underwritten by Sanlam Allianz, adds another layer of protection that has historically been out of reach for many women-led SMEs. Coverage of up to GH¢8,250 includes hospitalization support, total permanent disability cover, and protection against fire and related risks, the kinds of events that can wipe out a small business overnight and leave a family with nothing.
Maame Ama Simpson, Enterprise Segment and Product Development Manager at MTN Ghana, speaking on behalf of the Chief Enterprise Business Officer, framed the Adwumapa initiative within the company’s broader SME Accelerate agenda, a programme designed to equip small and medium-sized enterprises, particularly women-owned businesses, with digital tools, training, and strategic partnerships.
The summit itself amplified that agenda through action. MTN organized a dedicated SME Impact Session connecting women entrepreneurs with experienced mentors, and hosted a business pitch competition during the event, with the winner set to receive a GH¢30,000 grant to support the growth of her enterprise.
The 8th National Women’s Summit and Expo continues to serve as one of Ghana’s most important annual platforms for women’s economic empowerment. This year, the combination of the summit’s reach and MTN’s product offering sent a clear message: that empowering women in business is not an act of charity but a strategic investment, one whose returns, as Simpson noted, extend well beyond individual success to families, communities, and the national economy.
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