Kenya’s medicines regulator has joined pharmacists in cautioning the public against using cetirizine for vaginal tightening, saying the practice promoted on social media has no established medical basis and could cause health complications.
The Pharmacy and Poisons Board (PPB) said the allergy medication was formulated for oral use and had not been approved for vaginal application. It warned that inserting the tablets could cause irritation, burning, soreness and discomfort, while potentially disturbing the vagina’s natural protective environment and increasing the risk of infection.
The warning follows online claims suggesting that cetirizine, an antihistamine commonly used to manage allergies, could reduce vaginal moisture and create a sensation of tightness.
The Pharmaceutical Society of Kenya (PSK) rejected the reasoning behind the trend, explaining that dryness does not tighten vaginal muscles or change the organ’s anatomy.
“Dryness is not tightness,” the society said, warning that reduced lubrication could instead increase friction and the risk of tissue injury.
Cetirizine is normally used to relieve allergy symptoms such as sneezing, a runny nose, itchy eyes and skin reactions, including hives. The regulator said there was no established scientific evidence supporting its use for vaginal tightening.
The Ministry of Health had raised concerns about the trend a day before the pharmacists’ latest warning. Principal Secretary for Medical Services Ouma Oluga expressed concern that online discussions were encouraging people to experiment with medicines without considering their intended use or possible consequences.
Oluga also suggested that authorities could consider ways to monitor the distribution and purchase of medicines to help identify misuse. No formal decision on such a system has been announced.
The debate has also begun affecting the medicine market. PSK said it had received reports of increased demand for cetirizine, price increases and shortages at some pharmacies.
The society warned that the trend could make it harder for people who rely on the drug to manage genuine allergy conditions to obtain it. It urged pharmacies to avoid exploiting the increased demand and maintain ethical pricing.
People who have already followed the online advice were urged to stop and seek medical attention if they experience pain, bleeding, burning, itching, unusual discharge or fever.
PSK also called on pharmacists, media organisations and social media content creators to avoid promoting unverified medical claims. It urged the public to consult qualified healthcare professionals before using medicines for purposes other than those for which they were intended.
Source: BBC


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